This report has been purposely assigned by associate professor Robert Davis from Unitec New Zealand. The report will provide a complete analysis of the qualitative research project undertaken for the concept idea of Bookit. Theoretical ideas are used throughout to exemplify the reasoning behind the recommendations which have been made at the conclusion of this document.
This report is just to outline what has been discovered through research which has been conducted by the Bookit team. No final decision will be made from the conclusion of this report but advice and possible direction will be given to assist in further development of the Bookit brand if it is appropriate to continue with the research and development.Assignment 3 – Sam Butler – BSNS 7454 – 2013