6 tips for using social media to screw business as usual

http://www.virgin.com/richard-branson/6-tips-for-using-social-media-to-screw-business-as-usual

For this blog I have gone to one of my favorite business peoples websites http://www.virgin.com. 

This article acknowledges the increasing usefulness of social media and provides 6 tips to use it to your advantage. The article is focused on environmental start-ups and not for profits but can easily be translated to any kind of business.

The first tip is to “tell stories” “People respond to stories, not data. A great example of this is Breaking The Taboo, where Sundog Pictures turned the compelling research of the Global Commission on Drug Policy into a stunning story on film.” create a point of interest to draw people in.

The next tip is to “be creative” think outside of the box and experiment with many different forms of social media.

After this, “choose your right channel” some channels are better suited for certain types of content, for example, Facebook can be more personal that Twitter for example.

“Be truthful & work together”, these are key to success in any aspect of business or even life! Don’t pretend you’re something you’re not and make sure you work together with the people fighting the same cause!

Finally, the key to many of Virgin’s success’…. HAVE FUN! 

“Have fun, be yourself, and share it through your social media. Your community will respond to it. If you’re going through the motions at work, your boss will notice. If you do the same on social media, your community will be able to tell. Equally, if you are having fun, your followers will have more fun too.” 

If these are the tips that Virgin goes by, judging by their vast success I think I should follow these tips as well!

Other articles:

http://lifestyle.allwomenstalk.com/ways-to-use-social-media-to-your-advantage

http://www.baselinemag.com/careers/slideshows/tips-for-using-social-media-to-advance-your-career.html/

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How to Write Interesting Content for a “Boring” Topic.

Tags

 

This is the million dollar question that, no doubt is on the mind of millions of students around the world every day.

Thanks to Pratik Dholakiya, this question can now be answered. The first thing that is brought up is the classic ‘who, what, when, where, why & how’, this is something so simple, everyone should have used this or at least heard of it at some point in life. This process can help find interesting ideas withing boring topics.

The second thing is to find what people are wanting to know.. Simply type the topic into Google and see what comes up! SIMPLE AS THAT! Some of the things could be so outrageous and unique that you are drawn to them to make sure you have a fantastic point of difference to everyone else using the same general topic.

If you’re having problems still, try a random word generator to help you think outside the box, which leads me to my final point that I think is most important in many walks of life…. Think outside of the box!!!!!! Be a leader not a follower and create something new and unique that is sure to gain the attention of your audience.

I will leave you with some words of wisdom to ponder over:

“The one who follows the crowd will usually get no further than the crowd. The one who walks alone, is likely to find himself in places no one has ever been” Deep isn’t it…

For further ideas of how to make boring topics interesting check out:

http://www.evenanerd.com/uploads/6/4/5/7/64578/gwhitehouse_evenanerd.pdf

http://blog.hubspot.com/blog/tabid/6307/bid/33330/How-Even-Boring-Industries-Can-Create-Interesting-Content.aspx

http://www.makeboringinteresting.com/genis-blog.html

 

Facebook – The Powerhouse of Social Media

The article by Jeff Bullas titled “ 12 Awesome Social Media Facts and Statistics for 2013” covers a range of examples of social media sites online presence but what is clear from the article is that Facebook is still the dominating force of the online world. It is dominating both personal and professional worlds.

Facebook’s active usage is still miles ahead of its nearest competitor for usage Google +. Although Google is catching up, it still has a long way to go before it can seriously worry the Facebook executives.

Facebook is dominating social media engagement as it has done for a number of years with Twitter being the closest rival. As well as this it has been found that uploading photos is the most popular activity on Facebook.

Businesses should be looking at these statistics and be wondering, if they are not holding a presence on Facebook then WHY NOT!? If a huge majority of the world’s population are spending time on this social media site then surely that suggests that it is a good place to be seen and recognized. Many businesses have already noticed the benefits of advertising on Facebook and having a social presence, the more presence you have, the more likely you are to be remembered or noticed.

As Facebook continues to dominate social media, the growth of business potential through the site will continue to grow which in turn, will no doubt continue to boost Facebook’s power and control over other social media sources.

Facebook has created a snow ball effect, with its potential continuously growing it is hard to argue with the fact that it is the dominating force of the online world.

Further interesting reading about the dominating presence of Facebook:

http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014/

http://datascience101.wordpress.com/2013/07/25/facebook-dominates-social-networking/

http://www.entrepreneur.com/article/204492

Develop the REAL you online, don’t let someone else do it for you!

By now it should be reasonably clear that the use of social media can either make or break you, but how exactly can you promote YOURSELF and develop a personal online brand in a way that reflects the real you?

Everything that is placed online can, in theory, be passed around and given to anyone who wishes to look at it. Even though you think the email you sent to your colleague complaining about your boss was private, that information is essentially online forever and can easily cause you some trouble if it falls into the wrong hands.

What you post online is what people will know you by. If you constantly post racist remarks or sexist jokes then you will be known to many as the racist or sexist pig. If you post positive comments and show passion and support for causes then people will think of you positively. You have control of what people will think of you, the decision is yours.

There are many ways to develop your brand online but you should start by “owning” it, make sure you have the rights to your own website address or search result i.e if you’re Joe Bloggs, make sure you own joebloggs.com to ensure that someone else cannot take control of this and potentially ruin your chance for a reliable reputation. Make sure you manage your linkedin account and other social network accounts because more and more employers are using these to make their mind up about a possible employee. Give yourself a search engine optimization boost and make sure you think before you respond to emails, if you speak in frustration it can easily be the down fall of you. The key seems to be to stay calm and always think what you would like people to think and see of you. If you would judge someone else for a similar comment to what you’re making then maybe it’s not a good idea!

For more info: http://socialmediatoday.com/node/1700011?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter&inf_contact_key=afda053b148d0da70771ee26a034b40ecaf70781785e0136e756d33701a6d489

Watch what your tweeting, because someone else is.

http://us.cnn.com/2013/08/15/tech/canada-tweet-weed/index.html?hpt=hp_t2

Tweeting is a form of social networking which is quick and easy to use and instantly puts information out to millions of people. Because it is so easy to use and so easy for other people to view, the content which people place on this platform should be content which the sender is happy for anyone to see, or as the article says “#imagineyourmamareadingit ”. Employees and official organisations such as the Police are also able to access this content with the same ease of the public so there is no wonder that the subject of this article found himself in strife when they local police replied to his request for weed with “Awesome! Can we come too? MT @Sunith_DB8R Any dealers in Vaughan wanna make a 20sac chop? Come to Keele/Langstaff Mr. Lube, need a spliff.” This sparked a huge amount of re-tweets and tension for the man’s employer who subsequently fired the man. Businesses are well within their rights to take this action in my view, as twitter is a public forum anyone can see what has been said which in turn could either help or hinder a business. The York Regional Police tweeted a valid statement following this ordeal “If you shouted on a busy street corner about illegal activity & we drove by, we’d intervene. Think of Twitter as a virtual street corner.” I think the issue of this drama is not the fact that police are intercepting messages but the fact that some people are stupid enough to put requests like this out to the public, the chances of the man being caught meeting his local dealer was probably far less than the chance of being spotted on twitter. Does this make you think twice about what you are posting? Or does this just make you laugh at the stupidity of some people?

Relevant articles:

http://finance.yahoo.com/news/joke-dongles-conference-led-two-130019308.html

http://www.huffingtonpost.com/2010/07/15/fired-over-twitter-tweets_n_645884.html#s112801title=Cisco_Fatty_Loses

http://www.businessinsider.com.au/twitter-fired-2011-5?op=1#dont-tweet-bad-things-about-your-potential-employer-1

Building a positive online reputation

The article I have chosen is called “Building a positive online reputation” by James Manktelow of Mindtools.com. The article explains the importance of your online reputation and shows some of the ways a reputation can benefit you or hinder you if you are unlucky.

The article is especially important to current employees as well as the youth of today who are heavily involved in the world of the internet. For what may have seemed like a joke with friends on facebook could be noticed by a possible future employer and could ruin your chances of being a part of that company or organization.

From the business point of view, searching through employees and future employees online reputation can help greatly to minimise embarrassment to the company if something was brought to light such as when “CEO of a global company posted online images of his elephant-hunting trip in Africa. The images were graphic, and upset thousands of the company’s clients when they were circulated online. The company lost clients as a result, and the CEO’s reputation was tarnished.”  By filtering or searching social media history of employees a company can promote a positive image of ethical and acceptable behaviour by their staff and market themselves as a responsible organization.

It is important in this internet based world that companies have some sort of online presence and many companies promote employee use of social media. But this raises the question of when does personal life cross into work life and how can people keep these two separate without being punished for what they did in their own personal time?

I think that it’s important to understand that when you work for someone else, your behaviour doesn’t just affect you it affects everyone involved with that company or organisation. So, if you are wanting to further yourself in a career which involves many other people then maybe you should think twice about the pictures you are posting from the last boys weekend…

Relevant articles:

http://www.npr.org/blogs/alltechconsidered/2013/05/29/187080236/Online-Reputation

http://www.astd.org/Publications/Blogs/Career-Development-Blog/2013/08/Your-Online-Reputation-What-Does-Yours-Say-About-You

http://www.webroot.com/us/en/home/resources/tips/managing-your-online-reputation/reputation-how-to-manage-my-online-reputation